To announce the launch of 7Fest festival, a  festival set to take place on the Malieveld in Den Haag, we teamed up with creative agency De Snackbar to create an eye-catching announcement video.

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The centerpiece of the campaign was a visual displayed on the LED wall of the Ziggo Dome. Using drone footage we created a shot that instantly captured attention and set the tone for what’s to come. This announcement wasn’t just about the festival, it was created to reveal that 7Fest is now part of the MOJO family. MOJO is widely recognised as the largest concert and festival promoter in the Netherlands.

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Edit by: De Snackbar